7 Terrific Things To Do in Tepic, Nayarit
Planning a trip through Mexico and curious about Tepic, Nayarit? While it’s not one of the usual tourist destinations, visiting Tepic gives you a more authentic look at Mexican culture and history – without the crowds. Whether you’re just passing through or staying a few days, this guide covers some of the top things to do in Tepic.
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Where is Tepic, Nayarit?
Tepic is the capital of the state of Nayarit, in western Mexico. Situated in a valley surrounded by the Sierra Madre mountains, it’s close to the Pacific Ocean but not right on it. Founded in 1542, Tepic is a rather large urban area with a population of approximately 570,000 people. Despite all its growth it’s managed to maintain a lot of it’s beautiful colonial architecture.
Tepic really wasn’t on my travel list and ultimately I ended up in there on a whim. After visiting Todo Santos and La Paz in Baja California Sur, I had flown to Guadalajara, planning to visit Puerto Vallarta to wrap up a few weeks in Mexico. I thought it might be fun to visit Tepic and road trip on a bus south to Puerto Vallarta. So I headed off without much planning.
Little did I know that it would take me hours, if not days, to get to Puerto Vallarta on a local bus from Tepic. In the end I had to backtrack a bit and lose some time but my short time in Tepic was so worth it and I’m excited to visit Nayarit again in the future.
Things to do in Tepic, Nayarit
Even though Tepic isn’t a well known destination, that doesn’t mean there’s nothing to see. With a couple of days, or three, you’ll find plenty to explore in and around the city’s historic center. Here are a few of the best things to do in Tepic:
Plaza de Armas Tepic
Like most Mexican cities, Tepic has a plaza principal in its historic center. And just like is in most cities, this plaza is the center of the action and serves as a social gathering place. The day I was there, it was buzzing with live music and a few dancers. Proof that if you are ever looking for something to do in a Mexican city just head to the local park or plaza.
Full of lush trees, flowers and tranquil water features, Plaza de Armas is the ideal spot to relax, people watch and enjoy a coffee or meal from one of the many cafés around its perimeter. Take in the sounds and watch the goings-on of local life as you soak up the vibe in one of my favorite plazas I’ve been to in Mexico.
Take a Turibus Ride
One of the best ways to get a feel for a city is by walking around or joining in on a local walking tour. But if you’re short on time, hopping on an open-air bus tour is the next best thing, taking you straight to the highlights without all the legwork.
With my limited time, I was so happy to see a tour bus option in Tepic. Turibus Tepic starts in the main downtown plaza, and visits some of the most popular and historic sights around the city. Plus a few of the more unique neighborhoods you might not get a chance to see on your own.
Interestingly, instead of listening to a pre-recorded program – like you’ll find on so many other bus tours – Turibus Tepic has a knowledgeable, local real Tepiqueña guide on board to educate riders about the history of the city, share interesting stories and even play some of the local traditional folk music.
Some of the stops on the tour include local parks, colorful murals – art is a big part of Tepic’s identity – and statues that highlight the city’s history and culture. The tour lasts approximately two hours and offers a great overview of Tepic’s character. And of course, don’t forget to show your appreciation and tip your guide. They’re sharing their time and knowledge to make your visit even better
- Turibus Tepic – purchase tickets at the kiosk in front of the Cathedral
- Monday through Sunday with tours at 10:00 am, 12:00 pm, 3:00 pm, 5:00 pm
- Adults $40 pesos $30 pesos for children, seniors, and disabled
Visit Catedral de la Purísima Concepción de María
The Immaculate Conception Cathedral across the street from the plaza principal is one of the most impressive churches I’ve seen anywhere. This Roman Catholic church, originally built in 1750, is a striking example of Neo-Gothic architecture. It was later expanded in the early 19th century, giving it the stately appearance it has today.
The cathedral is open to the public and free to visit. Since it remains an active place of worship with regular services, be sure to dress modestly and maintain a respectful attitude during your visit. Even if you choose not to go inside, the cathedral’s stunning exterior alone is worth stopping to admire.
- The Immaculate Conception Cathedral
- Av. México Nte. 246, Centro, 63000 Tepic, Nayarit
- 52 311 212 2074
Museo Regional de Nayarit
Located in one of the most spectacular historic pink-colored buildings near the historic center, the Nayarit Regional Museum takes visitors on a journey of pre-Hispanic times and features ceramics sourced from ancient burial tombs of the native Aztlán culture.
Aztlán, loosely translated to mean the place of herons, is believed to be the mythical ancestral homeland of the Aztecs (Mexica people). This place is described as a paradise-like region located somewhere in Mexico. Legend suggests that Nayarit could have been the location or if not then it was at least part of the Aztec’s migration route to what is now modern day Mexico City.
Figurines and statutes featured in the museum show ancient Aztec homes, warriors, ball-players, pregnant women and musicians. In addition to artifacts related to Aztlán, the museum also features burial urns from Tepic’s ancient Mololoa civilization, along with a recreated burial tomb.
- Museo Regional de Nayarit
- Av. México Nte. 91, Centro, 63000 Tepic, Nayarit
- 523112121900
Zitákua – One of the Best Things to do in Tepic
Spanish is the primary language spoken In Tepic but you’ll find many other indigenous groups in the area. The Huichol people are just one of those groups. Visiting the small colonia of Zitákua, high above Tepic is one way learn more about their culture.
Zitákua is a village for families of the Huichol culture dedicated to preserving their traditions, customs and everything related to ancestral life. It’s set up with a shopping area offering a range of products from native art and jewelry to dolls to clothing, sandals and even paintings representative of the sacred elements of their culture.
While there, be sure to try some traditional Huichol dishes at the on-site restaurant, including their flavorful stews and the delicious blue corn tortillas they’re known for. Pair your meal with a refreshing agua de pepino con limón or a chilled agua de Jamaica for the perfect local feel.
Everything the Huichol community does at Zitákua supports the preservation of their culture and helps sustain their way of life. As a visitor, it’s important to be mindful and respectful. If you take photos of people, especially children, be sure to offer a small tip as a gesture of appreciation. And don’t forget to bring cash (pesos), as credit cards aren’t accepted
Cinco Pueblos Casa De Artesanias
If you are unable to make it to Zitákua, then one of the best things to do in Tepic downtown to learn about the other cultures is visiting the Cinco Pueblos Casa De Artesanias. This is a permanent exhibition in the historic downtown of Tepic showcasing the history of the five ethnic groups of the state with handicrafts, jewelry, art and other popular items for sale.
- Five Pueblos Art
- Av México Nte & Emiliano Zapata Ote 105, Av. México Nte., Centro
- Admission is free
Eat Delicious Food
As one of the more agricultural regions of the state, know for its sugarcane and citrus, Tepic is full of fresh, locally grown food and fruit. So, a perfect way to experience the city is by tasting what’s in season. You’re sure to come across something you’ve never tried before.
No matter where you are in the historic downtown area, you’ll spot carts and vendors selling colorful fruit. Don’t be afraid to pick something unfamiliar and give it a try. You just might discover a new favorite. Although persimmons – photo below – aren’t my favorite, they sure are pretty to look at.
Since I arrived in Tepic late in the evening, after my ride, and basically only had one day, I ate at restaurants around the plaza and close to my hotel. A lot of people will tell you not to do this. Their reasoning is the area around the main plaza is a touristy area and better food can be found elsewhere.
But plazas in Mexico weren’t made for tourists. They’ve been around for centuries and were constructed as places for locals to gather, go to church, socialize and have fun. Because of that, plazas always have good local options and plenty of street food mixed in with more popular or trendy places.
One of those options in Tepic is Cafetería Caffet Aromático de Nayarit (map) in the western end of the plaza. I had a delicious coffee and homemade apple pastry in the morning while soaking up the sights and sounds of the plaza principal.
And later, since the bus for the Turibus tour was in the shop for a minor repair, and no one was quite sure exactly when it would be ready, I didn’t want to wander too far and risk missing it. Luckily, the nearby Mexican chain restaurant Fresh Salads (map), I was able to grab a fresh, made-to-order sandwich. It was quick, convenient and surprisingly delicious.
Hamburguesas Pio (map) is actually the only restaurant I knew about before I went to Tepic. A small, local hamburger stand, it was recommended by a friend as one of the best hamburgers they had ever eaten. Unfortunately it doesn’t open till at 6pm and I was there too early and couldn’t stay.
How to Get to Tepic
By air – Tepic is serviced by the Amado Nervo International Airport (TPQ). To fly from the United States, you will likely need to fly through Mexico City, Guadalajara or Tijuana since there are no direct flights from the U.S at the time of writing. Within Mexico, Volaris, Viva Aerobus and Aeromar all fly into Tepic from those major cities and others.
By bus – To travel to Tepic from Guadalajara there are several bus companies that cover this route. The apps Rome to Rio or Reservamos.mx – if you speak Spanish – gives a good overview of the bus schedules. Some bus companies travel hourly from Guadalajara and some only offer one daily bus.
I personally traveled on a TAP bus – on a $20 ticket – from the Central de Autobuses de Guadalajara (in Tlaquepaque) to the bus station in Zapopan to pick up other passengers before we departed. From there it takes approximately 3 hours to reach Tepic. When I arrived at the bus station in Tepic, I took a taxi to my hotel from the station and it was very affordable.
Tepic is a good base, or starting point at least, for exploring Nayarit or for visiting the popular beach town of San Blas. You could also start in Tepic and visit Rivera Nayarit which includes the costal towns of San Pancho, Bucerias, Punta Mita and Sayulita. Additionally, a trip to Guadalajara, Jalisco and Puerto Vallarta could be combined with a trip to Tepic.
Where to Stay in Tepic
A lot of the popular things to do in Tepic are in, or near, the historic center so it makes sense to stay there and use public transportation to get around. However, if you are driving – unless your hotel has parking – staying outside the congested city center is best since the streets Downtown Tepic are narrow, crowded and parking can be difficult to find.
For a typical Mexico hacienda style hotel, Hotel los Girasoles, where I stayed, is located just a couple of blocks from the main plaza. It was simple but very clean. City Express, is a well known hotel chain in Mexico, now owned by Marriott, is generally reliable in Mexico. The Tepic location is near the main highway and has free parking. Alternatively, Fiesta Inn, another popular Mexican chain hotel, also has a location not too far from downtown.
Is Tepic Safe?
I traveled to Tepic solo and I felt as safe as, or safer than, I do in my home city of Atlanta. In fact, I’ve never felt unsafe anywhere in Mexico. Of course, Tepic is a big city so you should take the same precautions you take when you travel anywhere. Use common sense and don’t flash money, jewelry or phones.
Pay attention and be situationally aware at all times. Don’t accept drinks from people you don’t know and don’t invite trouble by drinking too much or using illegal drugs. You can find more suggestions about staying safe in my Travel Safety Tips article.
Officially, the U.S. State Department has Mexico rated a 3 on the level of travel advisories. This means reconsider travel. The reason is mostly because of crime. However, Nayarit does have a Exercise Increased Caution When Traveling warning due to crime. Although there aren’t any restrictions on travel for U.S government employees.
More Tepic Tips
Money – Mexico’s currency is pesos. You might be accustomed to using dollars in touristy places but that won’t work in Tepic. Also, since it’s a less touristy city, there just aren’t that many places to exchange money so make sure to have pesos, including bills, small bills and coins on hand before you arrive.
Healthcare and Travel Insurance – Mexico has excellent health care but in recent years there have been more and more reports of private hospitals practically holding travelers “hostage” until they paid for a hospital stay or surgery or requiring a huge payment up front. The best way to protect yourself is with travel insurance.
Depending on what company you select, some travel insurance companies help make arrangements for care and even negotiate prices and bills on your behalf. I you – by chance – have an excellent insurance policy that covers outside the U.S. and Canada, a travel insurance policy is very important for one reason.
And that’s in the rare occasion you need to be air-lifted to another hospital or air-lifted back to the United States, a travel insurance policy that includes air ambulance will save you thousands of dollars. Most regular health insurance will not cover this service. That’s why it’s so important to have a travel insurance plan that covers air ambulance in case of an emergency.
Not all travel insurance is the same so it’s important to research what policy is right for your individual needs. One of my favorite websites to compare different policies and companies is TravelInsurance.com. Simply enter a few trip details and in seconds have a list of policies to check out. There are policies with trip cancellation and interruption and with only medical coverage.
Final Thoughts on Things to do in Tepic
While it’s not the most popular and may not be on every traveler’s radar, that’s exactly what makes Tepic worth a visit. For a mix of culture, a laid-back vibe and real authentic charm, it’s the kind of place that gives you a better look at the people of Mexico. So if you’re looking to explore beyond the usual spots, don’t overlook Tepic.
See you on the road!
